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  • Writer's pictureShaun Gray

Why is packaging approval workflows important

Updated: Nov 18, 2020

BrandSystems Collaborate for packaging.

Businesses who work on brand packaging understand just how essential it is to the overall success of a product. The packaging of a product essentially acts as an advertisement for what’s inside and provides the key information to the specifications, ingredients, and more.

It can make the difference when consumers are surveying the shelf to decide which product they are going to purchase.

One element of the packaging design workflow is artwork approval. The artwork packaging design essentially includes colors, images, symbols, text, and graphics to draw attention.

Compliance and governance, this is the real importance of packaging approval.

Managing control of content used in packaging artwork is critical to meeting deadlines, ensuring compliance, and enforcing brand consistency.

So why is the packaging approval process so important?

Reworks can be time-consuming, costly, and frustrating and ultimately cause delays in the artwork review and approval process. Reactive and poor communication cause unnecessary revision cycles which both consume scarce resources and delay the readiness of packaging artwork. Having incorrect information on the packaging whilst sitting on a shelf, well we all know how much that can cost.

That’s why packaging approval workflows are critical to a brand’s success.

If you are looking for a better way to share, collaborate, and communicate to your packaging teams BrandSystems Collaborate online approval will help.

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