Benefits of a 'Digital Asset Management' platform for your business. Do you and your team have trouble finding content? Do you find the wrong content is being used? Your agency partner or production house retains your master assets in another location? Have you posted the wrong versions of campaign photos or videos to Facebook or Twitter? Or have you had to pay a copyright or image penalty? Many companies continue to adapt to the many different platforms that are born every
BrandSystems Collaborate for packaging. Businesses who work on brand packaging understand just how essential it is to the overall success of a product. The packaging of a product essentially acts as an advertisement for what’s inside and provides the key information to the specifications, ingredients, and more. It can make the difference when consumers are surveying the shelf to decide which product they are going to purchase. One element of the packaging design workflow is a
A marketing campaign is all about the content. The BrandSystems Collaborate team has been busy developing to extend the capabilities of the application with the aim of helping marketing teams deliver their projects faster and more efficiently every day across every marketing channel. We know we needed to take our current web and social capabilities that extra mile. We now offer Rich Media (HTML5) support. If part of your marketing efforts includes HTML5 banner ads sets, websi
Life is like a box of chocolates. You never know what you're gonna get.
-Forest Gump Last week I bought an expensive pair of Italian shoes - I was happy with the performance of the last branded pair I bought and how great they still looked after 2 years. ...Hmm the new pair left me “high-and-dry,” or should I say “low-and-wet” - After only two days of use, the heel of my shoe fell off as I was crossing Orchard Road in Singapore - Unfortunately, it was raining and water soake
Rebranding a company or product is nothing new.
It's about reinventing what a company or brand is, and what it stands for in the eyes of a new market. When new companies are formed, they generally start from small seeds that grow through different stages of their life-cycle. Each stage is different as it moves through time - Companies need to make adjustments to reflect their competitive stance in changing market conditions, which are constantly evolving. Whether a company i
Don't Put The “Cart Before the Horse" in Your Marketing Strategy Content marketing is one of the most genuine and creative ways to connect your companies communication direct your targeted customer base New figures released from Nielsen Research suggest 58% of consumers actually trust editorial content - This alone is perhaps a reason for a company to invest in content marketing and develop a clear communication of trust.
Content marketing is one of the most genuine and cr
“Things will make possible a world in which we can be in instant contact wherever we may be. Where we can contact our friends anywhere on earth, even if we don’t know their actual physical location. It will be possible in that age, possibly 50 years from now, for a man to conduct his business from Tahiti or Bali just as well as he could from London”. (Sir Arthur C. Clarke -1945) Arthur C. Clarke’s words are no longer a futuristic prophecy, but an uncanny reality most of us t
The good news is, we can improve our business and move forward any time we want! Start with the Low Hanging Fruit The obvious things for business process improvemnt in your business includes: increasing profits, reducing losses, increasing customer volume, expanding into new markets, becoming more visible in the community, making a public offering or anything else that is deemed important. The secret is to have a clear vision of what you wish to achieve, where you need to go,