Content Marketing - Have a Plan Before You Get Glitzy!
Don't Put The “Cart Before the Horse" in Your Marketing Strategy
Content marketing is one of the most genuine and creative ways to connect your companies communication direct your targeted customer base
New figures released from Nielsen Research suggest 58% of consumers actually trust editorial content - This alone is perhaps a reason for a company to invest in content marketing and develop a clear communication of trust. Content marketing is one of the most genuine and creative ways to connect your companies communication direct to the targeted customer base. Nielsen research has provided figures that suggest 58% of consumers actually trust editorial content - This alone is perhaps a reason for a company to invest in content marketing and develop a clear communication of trust.
The marketplace is peppered with a landscape of tools that are available to assist you in optimising your content marketing strategy - The dilemma is, there are so many tools to choose from that its become too difficult to identify exactly what you need. Do we really need Content Marketing?
The real question should be: can we afford to live without “Content Marketing” - The answer is a simple on…NO! Not only is Content Marketing and marcom valuable for the company using it, it is also valuable for the customer that is reading your communication. The quality of the message can be defined by readership numbers - The more customers that are reading your message the higher the chance the message is hitting the “sweet-spot”.
Technology can really boost the quality of content by adding some pretty amazing features such as High Definition images, as well as great videos and audios. The technology can also help define the segments of your readership clearly - This means you can deploy the right message strategy at the correct orbit of the customers buying cycle.
Quality messages attract and give credibility to a companies online offering - The good news is there are some great tools on the market that can simplify this process. Having the right content tool can help your company analyse how your content is performing in terms of driving traffic to your landing page.
Ok, we have the right message, for the type of customer in the right orbit of the buying cycle… Now What?
Now we gotta get connected with them!
The distribution phase of your strategy is focused on placement - Publishing your company’s content across email, Facebook, LinkedIn, Twitter, YouTube and your blog channels is just as important as writing your content - This can be another time consuming process that content tools can help automate and streamline.
It’s always a difficult decision to invest in technology, in any function, let alone marketing - Every company will have to ask themselves “is the time right for us?”
To understand if the time is right for your business, take a deep look at where you are as a company - Perhaps content marketing is like putting the cart-before-the-horse for some companies - It may be best to take control of “every” step of the marketing process, not just the glitzyness associated with content marketing.
If your company is serious about streamlining its communication, the best place to start is with a plan. BrandSystems Marcom Manager is perfect for assisting the marketing department to plan, budget, perform analysis and generate instant reports. Download our White Paper to find out more about buying an MRM system, or book a demo today.