SaaS Marketing Resource Management

MARCOM MANAGER

As our company’s pride and joy, this is our #1 best-selling product. And it’s not hard to see why - BrandSystems Marcom Manager is an MRM tool that supports the entire planning and budgeting processes within a marketing department. 


It is a centralized platform for planning, budgeting, branding, follow up and much more. A shift to BrandSystems will centralize all your assets, reducing the time taken to complete projects and time spent on reporting. 

"BROAD MRM SOLUTION: BRANDSYSTEMS PROVIDES A BROAD SET OF MRM CAPABILITIES FOR PLANNING AND BUDGETING, CREATIVE PRODUCTION MANAGEMENT AND COLLABORATION, GRAPHIC PRODUCTION, MARKETING ASSET MANAGEMENT, MARKETING FUL LLMENT, AND ANALYSIS AND REPORTING."

Kimberly Collins, Analyst at Gartner

Planning & Budgeting

Marcom Managers planning and budgeting tool supports the entire planning and budget processes in a marketing department. The process starts by adding strategic objectives for communication into the tool. These objectives guide the planning process. As the plan is being structured, activities are added and partial goals are set up in line with the set objectives. Meanwhile, the budget is set, approached either top-down (i.e. based on predetermined assets) or down up (i.e. letting your ambitions set the pace). Once the budget is determined, the plan and budgeting are sent for approval. Upon this, the operational year can start. Throughout the year, new activities are added to the plan and old ones are updated.

Hence, there is always a valid communication plan available for everybody. Different ways of accessing activities include searching for particular disciplines or sorting by geographic markets. Dashboards and reports enable control, and the constant access to updated information give the means to comfortably and effortlessly making the right priorities. Planning Manager communicates with other applications through an API. E.g. financial information can be retrieved from the financial system, slicing away time spent waiting for emails or telephone calls between different departments.


Collaborate & Produce

Productions can be connected to every plan. Each production operates as a workspace for a number of internal and external participants, such as printers, photographers, ad agencies, and newspapers. The tool supports that best practice work flows can be connected to different types of productions, e.g. developing a brochure or executing an event. The gathered knowledge is no longer in the hands of individuals, but built into the tool. Work groups can cooperate in sharing files, and delegating who does what when it comes to composing texts, translating, taking photographs, designing the layout, printing, etc. A key function in the Production Manager is supporting the approval process of the material. For each task that is added to the project, the system sends an email to concerned users. Tasks are also located under “My Page” which gives a clear overview of all ongoing tasks. All steps and comments being logged in the format seen in social networks such as Facebook facilitate communication around the products.Large emphasis is placed upon participants in a project sharing experiences and inspiration to reach the common goals and objectives. Members of the work groups can comment on the tasks, projects, and objectives. With our Media Generator the users can easily fill in templates to produce high resolution artwork on the fly that automatically adhere to the company's brand guidelines e.g. brochures, leaflets, datasheets banners, etc.


Analyzing & Reporting

With customized reports and analytical functions, Marcom Manager can provide a real time look into the performance of marketing activities and the status of expenses.

  •  Generate reports defined to consider multiple viewpoints

  • Both the efficiency and effectiveness of marketing campaigns can be reported on​

Marcom Manager generates reports defined to consider multiple viewpoints. Both the efficiency and effectiveness of marketing campaigns can be reported on. All aspects of a marketing activity’s life cycle are firmly controlled with Marcom Managers analysis & reporting technology.

  •  Planning stages

  •  Customer segmentation

  •  Development

  •  Execution

  •  Financials

BrandSystems Marcom Manager Suite offers a vast amount of features and functions. Below are some examples.

  • Gantt Schedule and list views

  • Marketing collaboration workflows

  • Follow-up, evaluation and reuse

  • Cost tracking, articles.

  • Attach campaign materials to activities

  • Branded Interface

  • Custom Brand Domain

  • Single Sign-on

  • Enhanced user groups and access rights.

  • Middleware integrations

  • Annotation software integrations

  • Full configuration possibilities


Schedule a demo today to explore how BrandSystems can help your company succeed. 

BRANDSYSTEMS CERTIFICATIONS

Our Achievements

We’ve been recognized for our commitment to excellence and safety throughout the years - and we’re proud to tell you all about it! From day 1, we were getting noticed by the industry’s movers-and-shakers, and this has only pushed us to move forward towards greater advancements. And of course, all of these awards are testament to the incredible work that our team does day in and day out.

VISIONARY

Gartner's Magic Quadrant for Marketing Resource Management
February 2016

BrandSystems is a Visionary on the basis of its broad and deepening set of MRM capabilities and its expanding geographical strategy.

HOT COMPANY WATCHLIST

Frost & Sullivan Global Marketing Process Optimization Solution (MPOS) Market 
June 2015

"The BrandSystems MPOS platform, called the Marcom Manager, offers an easy-to-use interface with an integrated DAM system, a content management system, a media asset library, and a purchase management tool, among other capabilities."

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