What is Marketing Resource Management?
Helps marketing teams track, manage, and report on marketing operations to streamline and collaborate creative production processes, optimize spend and resources, and manage creative content assets. Gives marketing departments a unified system to manage brand compliance, marketing workflows, the Return on Investment (ROI) of creative performance, and budget tracking.
Common frustrations for marketing geniuses.
Planning and budget management
Marketing is changing faster than ever before.
Campaign life cycles are shorter, multiple activities
need to be managed simultaneously.
Making a plan and budget, keeping them updated, and securing that your entire organization is pursuing the latest version can be needlessly time-consuming.
Digital asset management
Who has the latest version of your marketing assets and originals? Which files have been approved? When do their rights expire? How do you share them? Dropbox? Google Drive? Email? All of the above?
What happens when the person in charge of a project is absent or leaves the company?
Doing more with less
Are you under pressure to do more with less?
Are you also expected to be able to provide an overview, accountability, and prioritize the right activities while tracking and driving sales? Do you spend hours creating reports that will be obsolete next week?
Let us help you do what you are already doing better, faster, and cheaper.
Eliminate communication barriers, make the most of your team's time, improve your marketing ROI and brand consistency.
Planning and Budgeting
Step away from your spreadsheets and emails.
Our solution lets you easily plan and budget all of your marketing channel activities according to predefined best practices. Easily duplicate successful strategies in seconds, and share a workspace with your team, agency partners, media partners and digital production partners.
Hit key planning schedules and milestones with defined workflows and tasks.
Manage resources, capture time, and spend.
Now, everybody is up to date.
Campaign management and briefing
Streamline project management across multiple geographies, stakeholders, and agencies with a single, central point of information and direction. Manage campaigns more efficiently with defined briefing templates, setting mandatory fields, and conditional logic.
Channel-based templates such as digital, social, video, photography, events, print along with deliverable specifications and media schedules.
Digital Asset Management
Our solution includes a powerful marketing DAM that stores your works in progress assets and makes your finished content readily available for you, and your partners. Share, download, reuse, and repurpose.
Gather insights into usage and measure content success.
Define key metadata, such as license information, usage rights, categories, tag words, and much more to ensure assets can be easily found utilizing our powerful search engine.
Ensuring the quality of your assets is easily done through approval workflows, quality checks, and publishing rules. Controlled access allows you to control who can see your assets.
Workflows and tasks
Plan and coordinate all marketing operations transparently for all parties involved. Adjust the freely configurable planning structure at any point to see exactly the level of detail you need.
Speed up your time-to-market with automated workflows for recurring marketing tasks and projects. Go through configurable workflows that exactly meet your requirements and make your work easier. Even complex business processes can be mapped easily, flexibly, and accurately using the integrated BPMN-based workflow modeler.
Doing more with less
Working in our solution is all about doing more with less, especially less time.
Imagine generating instant reports at the click of a button, having up to the second overview of everything that is happening in your marketing organization, globally, regionally, and locally across all campaigns and budgets down to tasks and staff distribution.
Let our solution handle the tedious admin for you, while you and your amazing team focus on your area of expertise' Marketing.
Marcom management you can trust
Marketing Resource Management (MRM) in the Cloud
What the analysts say
We’ve been recognized for our commitment to excellence and security throughout the years - and we’re proud to tell you all about it! From day 1, we were getting noticed by the industry’s movers-and-shakers, and this has only pushed us to move forward towards greater advancements. And of course, all of these awards are a testament to the incredible work that our team does, day in and day out.
Gartner's Magic Quadrant for Marketing Resource Management
"Broad MRM solution:
BrandSystems provides a broad set of MRM capabilities for planning and budgeting, creative production management and collaboration, graphic production, marketing asset management, marketing fulfillment, and analysis and reporting."
Hot Product to Watch
Frost and Sullivan Global Marketing Process Optimization Solution (MPOS) Market
"The company continues to focus on offering a well-integrated product suite and caters to several mid-market customers in the extremely heterogeneous European market.
This experience of serving a broad array of clients gives BrandSystems a market advantage."
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