Gartner, a leading analyst firm, has recently published the new edition of their annual Magic Quadrant report for the Marketing Resource Management (MRM) industry. For the second consecutive year BrandSystems is ranked as one of the qualified vendors in the worldwide category. Gartner’s annual Magic Quadrant report for MRM is considered one of the most important sources of information for leading marketing technology vendors.
BrandSystems hard work has made an impact in the marketplace, not only among prospective customers – but also among the analyst community. Gartner’s analyst team has placed BrandSystems at a significantly better position in the Magic Quadrant 2014 report compared to the previous year.
BrandSystems is now one of only three vendors defined by Gartner as “visionaries”. The fact that BrandSystems have been moved in the quadrant, from being a challenger to being a visionary player, is in line with BrandSystems strategic goal to be seen as a pioneering visionary in the Marketing Technology industry.
Gartner acknowledged the positive impact of BrandSystems development of product pricing and packaging offering during the past year. Gartner also highlighted BrandSystems improved capability across all five competencies of MRM: planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.
For more information, please contact:
Fredrik Lindqvist Head of Global Sales & Marketing Phone: +46 70-999 99 68 fredrik.lindqvist [a] brandsystems.comDownload the press release in PDF format
BrandSystems strengthens its position as the leading MRM (Marketing Resource Management) technology vendor in the Nordic region after being introduced in Gartner’s highly appreciated annual report that came out on February 4, 2013.
The leading research company Gartner’s annual report Magic Quadrant for Marketing Resource Management is considered as the most important source of information regarding leading marketing technology vendors and their products on the market.
The Swedish MRM technology vendor BrandSystems was the only new MRM vendor introduced in the report. For BrandSystems this means international recognition as one of the most interesting MRM technology companies in the world.
“This means a lot for us internally”, says Peter Svahn, CEO at BrandSystems. “To get recognition on the same page with some of the world’s biggest vendors in our branch clearly shows that our strategy is paying off, and that our strong commitment to product development is in line with the expectations of global enterprise clients.”
Among other aspects highlighted by Gartner, BrandSystems is recognized for broad solutions with capabilities across all five competencies of MRM: planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.For more information, please contact: Fredrik Lindqvist Head of Global Sales & Marketing Phone: +46 70-999 99 68 fredrik.lindqvist [a] brandsystems.com Download the press release in PDF format