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BrandSystems named visionary in Gartner MRM Magic Quadrant

For the forth consecutive year, BrandSystems has been recognized as a Visionary in the Gartner 2015 Magic Quadrant MRM for Marketing Resource Management.

According to Gartner, “BrandSystems is a Visionary for its broad set of MRM capabilities and expanding geographical strategy”.

The Gartner Magic Quadrant report evaluates vendors based on a number of key marketing resource management criteria such as innovation, product strategy and market understanding.

“BrandSystems is a visually attractive and easy to understand MRM platform that enables marketing teams to quickly gain control of marketing plans, budgets and performance metrics. We offer our clients a robust solution, with an excellent price/performance ratio, covering all aspects of the MRM scope” said Peter Svahn, CEO and founder, when commenting on the recognition.

According to Gartner, MRM is a set of processes and capabilities designed to enhance a company’s ability to “orchestrate and optimize internal and external marketing resources. By implementing Marketing Resource Management, businesses will be able to gain benefits in the following areas:

Strategic planning and financial management Creative production and project management Digital asset, content and knowledge management Marketing fulfillment Measure and optimize marketing resources thourgh analytics

About The Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About BrandSystems

Founded in 1999, BrandSystems is a visionary vendor providing MRM solutions to marketing and communication departments around the world. BrandSystems MRM software is developed with the vision to give customers access to the most user-friendly robust MRM tool on the market. BrandSystems is a stand-alone company within the Nordic Morning-group, the largest communication group in Scandinavia with more than 1000 dedicated communication specialists and sales exceeding 100 MEUR.

Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February, 2016

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BrandSystems named Visionary in Gartner 2015 MRM Magic Quadrant

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BrandSystems is a Visionary for its broad set of MRM capabilities and expanding geographical strategy, according to Gartner. For the third-consecutive year, BrandSystems has been recognized as a Visionary in the Gartner 2015 Magic Quadrant for Marketing Resource Management (MRM). 1

Gartner cited its broad set of MRM capabilities for planning and budgeting, creative production management and collaboration, graphic production, marketing asset management, supply and distribution, and analysis and reporting as a key strenght and differentiator.

“BrandSystems is a perfect starting point for marketing teams that quickly want to gain control of marketing plans, budgets and performance metrics. Marcom Manager™ enables them to streamline their marketing communication, while collaborating with internal and external resources to provide maximum business value. The platform is built to provide rigid support for each customers’ necessary workflows, no more, no less.” said Peter Svahn, CEO of BrandSystems, when commenting on the recognition.

The Gartner 2015 MRM Magic Quadrant report evaluates vendors based on a number of key marketing resource management criteria such as innovation, product strategy and market understanding.

About BrandSystems

Founded in 1999, BrandSystems is a visionary vendor providing MRM solutions to marketing and communication departments around the world. BrandSystems MRM software is developed with the vision to give customers access to the most user-friendly robust MRM tool on the market. BrandSystems is a stand-alone company within the Nordic Morning-group, a communication group with more than 1000 dedicated communication specialists and revenues exceeding 100 MEUR.

About The Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 2, 2015

TopRight Partners Announces U.S. Partnership with BrandSystems

TopRight Partners, a leading strategic management consultancy, announced today a partnership with BrandSystems, a high-growth marketing resource management (MRM) software-as-a-service (SaaS) provider for mid-sized companies.

The broad BrandSystems solution is named a “Visionary” in the Magic Quadrant for MRM Companies from leading analyst firm Gartner, which highlights its easy-to-use and intuitive tools for managing all five competencies of MRM: planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.

Many midsize marketing departments feel that MRM tools are out of their reach, and so they waste precious time and treasure tracking projects, creative assets and budgets manually. “Not only is that a very inefficient use of brainpower, it’s very hard to take timely action based on real learnings – which puts the marketing department even further behind,” said TopRight CEO Dave Sutton. “We are delighted to be the leading partner for bringing BrandSystems to the U.S. market, where we apply our step-by-step methodology to help marketers adopt and optimize the right technology for their business success and market dominance.”

Founded in Stockholm and with more than 300 customers around the world, the BrandSystems Marcom Manager product has helped marketers save time and earn higher ROI, according to current users.   “Too many marketers are still managing their planning and budgeting using spreadsheets, and now there is an accessible and comprehensive tool for managing marketing operations in a modern, collaborative and actionable way,” said Fredrik Angelo Lindqvist, SVP of Marketing & Sales for BrandSystems. “With TopRight Partners as a certified solution partner, we can now deliver Marcom Manager, combined with the TopRight strategic competence and execution power, to those U.S based marketing departments that are looking for ways to increase their business performance.”

Marketers can schedule a demo and learn more about BrandSystems at www.brandsystems.com.

About TopRight Partners

TopRight is an Atlanta-based strategic marketing consulting firm that helps clients move their business up and forward in their competitive frame – to corner the markets where they choose to compete.  Bringing prominent management consultants together with Fortune 100 senior marketing executives, TopRight delivers strategy, creativity, execution, and analytics that drive business performance. For more information, visitwww.toprightpartners.com or follow @toprightpartner

BrandSystems strengthens position in Gartner’s Magic Quadrant 2014

Gartner, a leading analyst firm, has recently published the new edition of their annual Magic Quadrant report for the Marketing Resource Management (MRM) industry. For the second consecutive year BrandSystems is ranked as one of the qualified vendors in the worldwide category. Gartner’s annual Magic Quadrant report for MRM is considered one of the most important sources of information for leading marketing technology vendors.

BrandSystems hard work has made an impact in the marketplace, not only among prospective customers – but also among the analyst community. Gartner’s analyst team has placed BrandSystems at a significantly better position in the Magic Quadrant 2014 report compared to the previous year.

BrandSystems is now one of only three vendors defined by Gartner as “visionaries”. The fact that BrandSystems have been moved in the quadrant, from being a challenger to being a visionary player, is in line with BrandSystems strategic goal to be seen as a pioneering visionary in the Marketing Technology industry.

Gartner acknowledged the positive impact of BrandSystems development of product pricing and packaging offering during the past year. Gartner also highlighted BrandSystems improved capability across all five competencies of MRM: planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.

For more information, please contact:

Fredrik Lindqvist Head of Global Sales & Marketing Phone: +46 70-999 99 68 fredrik.lindqvist [a] brandsystems.com

Download the press release in PDF format

BrandSystems introduced in Gartner’s MRM Magic Quadrant

BrandSystems strengthens its position as the leading MRM (Marketing Resource  Management) technology vendor in the Nordic region after being introduced in Gartner’s  highly appreciated annual report that came out on February 4, 2013.

The leading research company Gartner’s annual report Magic Quadrant for Marketing Resource Management is considered as the most important source of information regarding leading marketing technology vendors and their products on the market.

The Swedish MRM technology vendor BrandSystems was the only new MRM vendor introduced in the report. For BrandSystems this means international recognition as one of the most interesting MRM technology companies in the world.

“This means a lot for us internally”, says Peter Svahn, CEO at BrandSystems. “To get recognition on the same page with some of the world’s biggest vendors in our branch clearly shows that our strategy is paying off, and that our strong commitment to product development is in line with the  expectations of global enterprise clients.”

Among other aspects highlighted by Gartner, BrandSystems is recognized for broad solutions with capabilities across all five competencies of MRM: planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.

  For more information, please contact: Fredrik Lindqvist Head of Global Sales & Marketing Phone: +46 70-999 99 68 fredrik.lindqvist [a] brandsystems.com   Download the press release in PDF format

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