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Brand Portal is a web based tool who aims at establishing and controlling a brand across an organization.
The brand portal works as a meeting place for everything and everyone that is concerned with the brand and brand identity. Here users find all brand- and trademark related documents, materials, graphical guidelines, “best practice” within different areas. From the brand portal users can access other important marketing support tools like the Brand Systems Media Bank and tools for template controlled production etc. |
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Brand rules are usually difficult for people to embrace. In contrary to only offer the users rules and guidelines the brand portal is an interactive and changeable place where users get inspired and passionate about the brand. The BrandSystems Brand Portal has support for several interactive formats like Adobe Flash and the most common movie formats which can help in delivering the brand guidelines in an inspiring way.
